Big Data is about unlocking the deep intelligence present in your company’s myriad data sources and transactions. It includes detailed web server logs, micro-transactions at point-of-sale, sentiment expressed in social media and blogosphere about your products and company, automated sensing data via probes, and so on. Until now such data has been off-limits for analysis because of its sheer size, unstructured format and lack of computing tools to handle such complexity and size. However, availability of massively scalable commodity computing frameworks and advanced analytical tools has now made it possible to transform deep data insights into competitive business advantage.
Typical application of Big Data Analytics include understanding customer behavior, identifying new product possibilities, responding to negative or positive sentiment, on-demand promotional offering capability, etc.